I have been practicing OOH media for last 2 years, and after having spent considerable time in different media forms (Print/Internet/DM), I am ariving at some strong convictions about where this medium is headed for.
I think this is one of the few mediums which do not have any content, and hence have a very limited stickiness. It this medium has to click, we need content to be woven around it. which is where we have seem emergence of medium like mall activation, 3-d , hologram innovation, which are a step nearer to creating content.
Someone who pioneers marrying content with OOH is going to rule, and will be the thought leaders in this 1000 crore industry.
Tom cruise portrayed P.M.Maverick in Top Gun, he left a strong impression in my mind of his character and name. The name stuck to me and this blog is a collection of maverick thoughts of life around me
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