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Tuesday, December 12, 2006

Schooling times for adults

I had a good learning sessions recently when I was preparing for nursery admission for my daughter Ananya.

Admission form for school were available only for a day (creating demand....) that too between 9:00 hrs. to 13:00 hrs. Each form costing 100 bucks.They must have sold around 2000 forms in a matter of 4 hrs. That isn't a surprise the money school makes out of selling admission form.

What made me write this post is the experience I had after witnessing mad rush parents(including me...)showed for form collection. There was a long Q starting as early as 04:00 a.m.,that is good 5 hrs.before form counter opens. When I went there at about 07:50 a.m., I was welcomed with a long Q, in which I was numbered 193.

After waiting endlessly in that Q,and interacting with anxious parents,I finally could lay my hands on admission forms.

Form had very few relevant details to assess child's capabilities, but there was a column wherein parents monthly household income was to be specified.

Next day the same mad rush was to be repeated since we had to submit the forms,and there was a big Q again.

Now is the surprise.... all parents and children would be called for a "Observation" on a pre decided date, during which the committee will take notes.....

Then a "Lucky Draw" will decide who gets admission and who has to repeat this madness again at some other school.

As grown up and educated professionals, isn't it a pity that we follow such nonsense and nomadic way of ensuring our children get a good education. Standing in Q for 5 hrs, playing with our valuable time, that too for nothing guaranteed. "Lucky Draw" as if a child's career is

I know a simple solution could be pay a donation fee and ensure that you don't stand in a Q. But is that a solution??????.

For a school having a capacity of having 160 nursery students split across 4 batches, is it justified to sell 2000 + forms.Is it not a crime to create artificial demand.

A macro learning from this episode is that we have forgotten to keep a balance between demand and supply gap in our society.

I experienced this on a school front, but I also witness it on many fronts - e.g. Infrastructure (all roads are jammed, trains are packed,) Education (nursery to college the same story), Entertainment (no parks for kids....use internet to make friends)....

Our society is behaving like a mass scale production unit, which utilises its production capability to the fullest extent.... but has not been able to place its products in right places.

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I believe in brands, and love to create one - Including myself.

Marketing & Communication space is where I earn,  Photography,Gadgets,Travel is where I spend.  Journalism, and making a change are my passion.